The Consortium

The Italian Ministry for Cultural Heritage and Activities and Tourism (MIBACT)
The Italian Ministry for Cultural Heritage and Activities and Tourism (MIBACT) has extensive experience and internationally recognized expertise in the field of cultural heritage. The Italian cultural heritage includes over 3400 museums, 2100 archaeological areas and 49 UNESCO sites. The Italian monumental heritage has determined the development of a complex and pervasive system for the protection and management of cultural heritage. The MiBACT, while being a central entity from the institutional viewpoint, operates at the national level in close cooperation with the social, cultural, economic and productive territorial stakeholders. The Italian model for cultural heritage, of which the MiBACT is the leading actor, embodies a comprehensive and holistic approach whereby protection, prevention, valorization and promotion of national heritage are tools for the administration and development of the territory.
The MiBACT is also responsible for the development and competitiveness of tourism, tracing general guidelines, principles and objectives for the enhancement and competitive development of the national tourism system, implementing initiatives for the tourism sector, planning and managing European Union structural funds. 

Formez PA 

Founded in 1965, Formez PA (Centre of Services, Assistance, Studies and Training for Public Administration Modernization) responds to the Department for Public Administration (DFP) of the Presidency of the Council of Ministers of the Italian Republic.It operates both at national and international level, assisting public administrations in designing and implementing reform processes, and in carrying out decentralization of functions, simplification of procedures, technological innovation and introduction of e-government services. Formez PA is also the leading Italian mandated body in the field of Twinning projects, in which it normally acts through its International Activities Office as financial and logistical manager, providing support, coordination and backstopping activities to Project Leaders and technical experts. It is thoroughly familiar with the requirements of the Twinning projects and is very well equipped to ensure the smooth running of the project management.  

ThTuscany system
According to the Italian Constitution, the Italian Republic is formed by Municipalities, Provinces, Regions and the State. The local public institutions are autonomous, have their own Statutes, their own power and functions, their own official resources. The general principles established by the Constitution to ascertain the different functions of the institutions that form the Republic are those of subsidiarity (the closeness of the institution to the citizens), differentiation (the characteristic of each institution to operate in its own specific sector), adequacy (the capability of an institution to be up to its assignments and functions). 

The Region of Tuscany, the Province of Florence and the Municipality of Florence all partake in the partnership for this Twinning. Among their diverse and numerous aims and purposes, particularly relevant for the present project are, respectively:

  • Region of Tuscany
    • protection and promotion of historical and artistic heritage and of landscape 
    • tourism promotion and regulation 
    • ensuring economic development and creating a context helping competitiveness, founded on innovation, research and education, respecting the principles of social cohesion and environmental sustainability
  • Province of Florence
    • tourism promotion and local destination management, in accordance with the general strategic principles expressed by the regional government
    • protection and promotion of the local cultural heritage
    • protection of flora and fauna, natural parks and reserves 
  • Municipality of Florence
    • international solidarity 
    • culture and education 
    • environment and territory 

The public-private partnership is guaranteed by the collaboration of the public institutions with the following associations and consortiums:
  • CSI Piemonte, a consortium founded on the initiative of the Piedmont Region, the University and Polytechnic of Turin to promote innovation in public administration through ICT and improve the services to citizens and businesses.
  • Confservizi CISPEL Toscana, an association of about 230 public-owned enterprises (POEs) providing relevant public services at a national and regional level, in the fields of culture and tourism, among others. 

The Jordanian Ministry of Tourism and Antiquities

  • The Ministry for Tourism and Antiquities (MoTA) is the main institution for administering, managing and guiding the Government of Jordan tourism sector policies and strategies. Its role is primarily that of enabler and facilitator to deliver public policy for tourism. Its main roles include:
    • strategic planning and policy formulation 
    • lead partner for coordinating and delivering the National Tourism Strategy (NTS) 
    • creation of an enabling environment for the tourism industry’s development 
    • tourism planning and development 
    • development of the domestic tourism market 
    • regulation (of the Tourism Law and its various by-laws) 
  • The Department of Antiquities (DoA), as part of the MoTA, is the official ministerial authority, mandated by law, to be responsible for the following tasks:
    • protection, conservation and presentation of antiquities 
    • archaeological site planning and management 
    • studies and research 
  • The Jordan Tourism Board (JTB), a quasi-government, semi-independent agency whose mission is to lead the branding, promoting and positioning of Jordan as a destination of choice. Its stated vision is to be a pioneering tourism board achieving organizational excellence to maximize the impact of tourism on national economy. Among its tasks and duties: 
    • marketing and promotion of Jordan as a tourism destination in selected international markets 
    • public relations and communications 
    • management of web and social media strategy