Activity 3.2 - Developing a pilot E-marketing project focused on enhancing the image of Jordan as a safe destination in key EU source markets

Objective

The goal of this activity is to develop, together with the Beneficiary Country, a pilot E-marketing project focused on enhancing the image of Jordan as a safe destination in key EU source markets. 

Detailed Activities
  • 3.2.1 A pilot e-marketing project was identified on the basis of the kind of tourism the BC wishes to attract, given the cultural and geographical characteristic of the Country. At this stage international trends in tourism were examined in order to identify new sectors of development, and to choose the one on which the BC wishes to concentrate 
  • 3.2.2 The Member State experts assisted the Beneficiary Country staff in the definition of the contents for the E-marketing pilot project, considering that the main aims of the e-marketing strategy were: 
    • customer acquisition 
    • customer loyalty 
    • strengthening of the Country brand 
  • 3.2.3 Jordan Tourism Board specialists were trained by the Member State experts on how to create an effective web site strategy and on how to revise it on the basis of the results achieved. The Member State experts supported the Beneficiary staff on all technical aspects of the implementation of the IT tools for the campaign, through on-the-job coaching techniques. It was also discussed and established ethical guidelines and frameworks to use when working with clients remotely 
Results
  • A pilot E-marketing project focused on enhancing the image of Jordan as a destination suitable for all tourists is implemented by Jordan Tourism Board experts.
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joittourism twinning,
26 Mar 2015, 03:35
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joittourism twinning,
26 Mar 2015, 03:35